Hysteria has given way to a low drumbeat of regular launches from Swatch’s MoonSwatch team, not least because there is no longer a worthwhile profit to be made from flipping them on eBay.
Annual sales for Swatch in 2024 dropped by CHF 100 million from CHF 660 million to CHF 560 million, according to Morgan Stanley / LuxeConsult’s annual report on the Swiss watch industry, but that is up from annual sales of CHF 214 million in 2021, the last full year before 1:1 top super clone Omega MoonSwatch watches launched.
With the hype — and sales — subsiding, Swatch appears to be switching back to its original strategy with the MoonSwatch: using it as a marketing tool to promote more expensive cheap online replica Omega Speedmaster watches.
(Sidebar: MoonSwatch had a second mission to reinvigorate high street shopping at Swatch stores after the pandemic, hence its reticence to sell them online)
Many MoonSwatches have been associated with notable Speedmasters from the past, but Swatch has been more expansive about the lineage of today’s new white-dialled MoonSwatch 1965, which is said to be a tribute to the high quality super clone Omega Speedmaster watches‘ flight qualification in 1965 as the only watch to pass the tests of the American space agency NASA.
Passing those tests put Omega fake watches for sale on the path to providing the chronographs that were worn on the 1969 Apollo 11 moon landings.
As part of the development of the American space programme, NASA required Swiss movements super clone watches that was reliable, precise, easy to read, and easy to use for its space missions.
In an open battle for the business, Omega submitted its 1964 Speedmaster ref. ST105.003, and became the only one of three competing perfect UK copy watches that passed the rigorous qualification process.
The rest, as they say, is Moonwatch history.
Where to buy the new MoonSwatch
Swatch will start selling the new Omega MoonSwatch 1965 super clone watches for men on Saturday, March 1, for £240.
There will be 11 Swatch shops offering the new model: four in London, the remainder stretching from Edinburgh and Glasgow to Manchester, Sheffield and Birmingham.
The quartz-based bioceramic AAA China replica watches has a grey 42mm case, crown and pushers and is worn on a grey velcro strap.
There is a wrinkle in the storyline linking the 1965 NASA-approved Speedmaster super clone watches shop UK with the MoonSwatch made in its honour.
The original Speedmaster was a 39mm steel best fake watches with a hand-wound movement and a black dial and bezel. Other than that, the new MoonSwatch is a dead ringer.